One thing that successful marketers know is that customers don’t buy a product. They buy you and also the problem you can solve for them.

Your personality.

Your experience.

The unique qualities you possess.

There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not appearing to be a big company, but rather in just being you. You are your brand! Your personality shines through in a array of ways. How? Keep reading to find out how your personality can shine through.

Your Authentic Voice

How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.

Here’s an even more imporant aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language. You can see Ash Ambirge over at The Middle Finger Project personality shine through on her site. She makes no apologies for her use of offensive words, and her fans LOVE her for it.

The one thing you and Ash Ambirge have in common is authenticity. The way you are in the online world, should also be the way you are offline. If your clients meet you at a workshop you should speak and act the way you do online. Authenticity makes your brand stronger.

Your Story

How did you get to where you are today? The backstory — which to you might seem boring and uneventful – is a powerful tool that can help solidify your brand and attract the right audience.

I’m not talking about your bio for your About Page. This is your story that made you want to start your business, your struggle as a mom and trying to find the work-life balance or the struggle to launching your business, setbacks that made you keep pushing forward. Your story will inspire your audience and is a big part of your branding.

Keep in mind, your story does not have to be dramatic, and you can only share what you are comfortable sharing with your audience, but it does have to be YOUR STORY. Be your true, authentic self, and you’ll attract your audience.

Being yourself and telling your story, your ideal client will find you.

Join Mompreneur Mentor,
a group of woman sharing tips and success stories.

Related Blog Posts

Funnel… What the hell is it?

I'm sure you have heard about creating a funnel for your business. But if you are a new business owner, this can be like speaking a foreign language. For an online business owner, a sales funnel is...
Lady talking on cell phone

How to Discuss Rates with Confidence

Post contains affiliate links. Does the subject of money make your mouth dry and your hands sweat? Do you dread that point in a conversation when someone says, “So what do you charge?”Guess what?...
Automation: How it can transform your business

Automation: How It Can Transform Your Business

This post is sponsored. When I started blogging I was a DIYer, I did everything myself and as I grew and started my coaching business I realize that I'm a solopreneur. I like doing things myself....
Blog Coaching is back! Stay tune for the re-launch of the beginners blog coaching mini-course.

Blog Coaching and more is back

Hello, darlings! It has been a very long time since I've written a blog post here. But over at Life of Creed, my lifestyle and travel blog I've been pumping out blog post after blog post, along with...
I wanted to share how I make money blogging. I’ve learned over time, it is good to have more than one revenue stream for earning an income from blogging.

How I Make Money From My Lifestyle Blog

Affiliate links used in this post. This means I'll make a small commission if you make a purchase. Thanks for supporting Jay Creed blog. Often I get asked, "How to start a blog? I need to make money...
Which one is more likely to draw you in, maybe even get you to buy a product? What type of storytelling should take place?

The Art of Storytelling

Your blog is a place for you to share your thoughts, share great products to make mom life easier, or share a recipe. If you blog is also your business (aka you make money from sponsored posts,...
When Another Blogger Steals Your Content - I'm talking when a blogger takes another bloggers work and change only a few details, like name, dates, location etc. Simply put, another blogger is stealing your content; plagiarizing. Also known as content scraping.

When Another Blogger Steals your Content

In school, you were taught to not plagiarize work. It's something we're taught early in life and in college, you learn about it, even more, when you are writing papers, that it needs to be in APA...
No matter where you live or what kind of home or room you have to share, Airbnb makes it easy to rent out your space. | Side Hustle: Start making Extra Income with Airbnb Host

Side Hustle: Start Making Extra Income with Airbnb Host

These days, it seems like everyone has a side hustle – the keyword being hustle. Between managing a full-time job, family life, and a social life, squeezing in a side hustle can often feel...