One thing that successful marketers know is that customers don’t buy a product. They buy you and also the problem you can solve for them.
The unique qualities you possess.
There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not appearing to be a big company, but rather in just being you. You are your brand! Your personality shines through in a array of ways. How? Keep reading to find out how your personality can shine through.
Your Authentic Voice
How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through your Facebook feed. It’s easy to know who has posted a particular image or status update, just by recognizing the voice with which they generally speak.
Here’s an even more imporant aspect of your “voice” though: it has the power to attract a specific audience. In recent years, a few high profile coaches and product sellers have become celebrities of a sort, largely because of their harsh, “don’t hold back” language. You can see Ash Ambirge over at The Middle Finger Project personality shine through on her site. She makes no apologies for her use of offensive words, and her fans LOVE her for it.
The one thing you and Ash Ambirge have in common is authenticity. The way you are in the online world, should also be the way you are offline. If your clients meet you at a workshop you should speak and act the way you do online. Authenticity makes your brand stronger.
How did you get to where you are today? The backstory — which to you might seem boring and uneventful – is a powerful tool that can help solidify your brand and attract the right audience.
I’m not talking about your bio for your About Page. This is your story that made you want to start your business, your struggle as a mom and trying to find the work-life balance or the struggle to launching your business, setbacks that made you keep pushing forward. Your story will inspire your audience and is a big part of your branding.
Keep in mind, your story does not have to be dramatic, and you can only share what you are comfortable sharing with your audience, but it does have to be YOUR STORY. Be your true, authentic self, and you’ll attract your audience.
Being yourself and telling your story, your ideal client will find you.