But you can’t do any of that if you’re making rookie mistakes.
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Not planning ahead
Hosting a virtual summit is a big commitment. There are all kinds of moving parts you must coordinate, including:
- Email autoresponder connections
- Landing and access page creation
- Promotion schedules and marketing materials
- Upselling and downselling opportunities
- Multiple speakers and their many scheduling conflicts
A virtual summit is not something you should pull together in a few days. Could it be done? Yes, but it leaves room for mistakes. It’s better to take your time, plan out the summit, even hire experts to help with keeping things moving forward.
Not getting out of your comfort zone
Since you are the host of the virtual summit, you can’t fade into the background. You have to be out front not only promoting your summit, but also inviting guests.
When I attended a summit a couple of years ago, the host personally reached out to me via phone to personally invite me to attend. Had I seen the promotions online? Yes, but hadn’t really put much thought to it or if I was planning to attend. After she personally reached out, that changed my thought process and looked more deeply into the summit and realize it would be great learning experience for growing my business.
Don’t shy away from personally reaching out to your dream guest. Even if you have to reach out via email, you never know who might say yes.
Not testing everything
Before you hit publish on a webpage or send on an email, test everything, including:
Spelling and grammar – proofread everything.
Links – Check for broken links, placeholders, and 404 errors.
Buttons – are they clickable? Do they lead to the correct place?
Content delivery pages – do your downloads and videos work?
Upsell and downsell funnels – check to make sure products are easy to access and buyable.
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