Networking… You hate it, you love it! You know it’s critical to your success, but are you doing it with forethought and a solid strategy in place, or do you just “wing it?”
Admittedly, most of us are in the winging it category, but there are some quick and easy changes you can make that will put even your most important networking tasks on autopilot.
The first step, hire a VA (check out this blog post on hiring a VA) who can find and connect you with potential clients, partners, affiliates, guest interviews, and all other marketing options available. With a list of requirements at hand, your VA can spend an hour or two on Google and bring back a list of hundreds of people you can then reach out to. What would a list of 100 (even 10) new clients do for your business growth? Can you see the win in networking?
Automate the initial networking connection: Create a script or email template to use when you first reach out to potential clients. Your VA can send this in an email or make a call on your behalf, but having a script in place will accomplish two things:
- The process will be much faster than if you have to think about what to say.
- You’ll be able to tweak the script along the way to get a better result. Just like you split test ads, you can test your outreach process as well.
Automate the networking follow-up: Again, create an email or phone script to help speed the process. You or your VA (even your email autoresponder series) can send out a series of emails to follow up on that initial connection.
Automate your scheduling: Using a service such as TimeTrade or Acuity Scheduling, you can easily set up your calendar with your preferred times for coaching calls, webinars, interviews, and such. Give your potential clients links to book a consult and the meeting will automatically appear on your calendar. Guess what? There’s no more back and forth to discuss potential times that works, just a single click and your client can choose the time that works for both of you.
Hint: be sure to use your calendar diligently, because if you don’t you run the risk of someone scheduling time with you when you already have another commitment.
Will it take a bit of work to get these systems in place? Yes. But once you do, you’ll find that attracting new clients and others is much easier and more streamlined. Not only that, but with the time you save, you’ll be able to concentrate on creating new programs, service, and even write a book. Or maybe it simply frees you up to relax and hang with the kids. Plus, you deserve some time off.
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