Ask any online event organizer or host what her biggest struggle is, and she’ll nearly always say it’s technology.
From not knowing what apps to use to not understanding how they work to fighting to connect them with each other, tech is the one thing that holds most people back from hosting an online event.
Even just a few years ago, this was a legitimate concern. Today, though, you have lots of options for every piece of the puzzle, including video recording, landing page creation, and content delivery.
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Google Hangouts Make Recording Easy
When you are starting out there is no need to invest in expensive systems such as GoToWebinar or Adobe Connect. Now all you need is a Google account and a webcam. With Google Hangouts, you can:
- Share screens and slideshows
- Record your interview
- Invite guests with just an email address (nothing for them to download and install)
- Automatically post to your YouTube channel
The biggest benefit, though, is that it’s free. And you just can’t beat that!
You can also use Zoom if you have a small group that you are presenting to.
Landing Pages Come Together Quickly With LeadPages
Landing pages—even if you use a CMS system such as WordPress—are a pain. Getting your opt-in box working properly and connected to your autoresponder can be super frustrating. Split testing is nearly impossible. And formatting? Don’t get me started. Unless you’re a CSS whiz (or you hire one) you’ll likely have trouble.
LeadPages has taken all the work out of landing page creation by providing an ever-growing library of proven, editable templates ideal for any type of event. This is one that I have set up for clients. With templates and easy to get started, you can have a landing page created in less than an hour.
Protect Content with Wishlist Member
When you are doing summits webinars, Master Classes and want to be able to share your replays, you don’t want to make them available to the public. You can protect content with an easy password set up on your site, but for a more professional look and feel, consider upgrading to a membership site. One option is Wishlist. It’s easy to use and configure, plus it will automatically create protected pages for your summit recordings.
Don’t procrastinate hosting your own event because you didn’t think you could manage the tech, you can no longer use that excuse. These three tools together make it super easy to create, promote, and host a virtual event. So what are you waiting for?
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