You’re written the blog post, now what? One, it’s time to share it when friends, family, your followers etc. on your social media or in your newsletter. But another way is getting organic traffic to your blog post. This is done with keywords. Search Engine Optimization (SEO) is using keywords to help increase traffic to your blog.
Here are 5 different types of keywords to remember when writing your blog.
1. Head-term Keyword
It’s a keyword with one or two words. An example of a head-term keyword would be – lifestyle blog.
2. Long-tail Keyword
This is a keyword with three or more words – phrase. This best used to really target in on a certain niche or topic. These tend to be more specific and less competitive then just using a generic keyword. An example of a long-tail keyword would be – Dick Wolf drama shows.
3. Navigational keyword
A keyword used to locate a specific brand or website. For example, you would keyword search YouTube, Twitter, Google, etc.
4. Informational Keyword
A keyword used to discover a particular topic. These keywords begin with “how to”, “top tips”, or “what are the best”.
5. Transactional keyword
A keyword entered into the search engine by customers to perform an action. For example, hire a graphic designer or buy sunglasses online. You may even search the exact product name like “iPhone X”.
One way I make sure to include good keywords is by using the plugin called Yoast. There is a free version and a paid version. With the free version, you can only enter in one keyword, as with the paid version you can add more keywords or keyword phrases.
You’ll also find many books and online resources for learning SEO. It’s one thing I didn’t learn or care about at the start of my lifestyle blog years ago. Yeah, bad idea – but I’ve gone back and added SEO to old posts. But now, I make sure to put thought into the keywords I use to make my post more findable when people are searching keywords that are related to a topic I’ve written.